Branding / Packaging / Illustration

Identity development and branding strategy designed for Luna Paper Company, a company that produces high-quality paper. Luna's products are geared toward artists and designers, so branding was designed to be whimsical and creative. Playing off of their name, the logo, swatch book, paper samples and product packaging designs included astronomy references and imagery. The styles guide was designed to maintain their identity for future products as well as showcase their personality.